Better Input, Faster Decisions

AI is making survey research faster than behavioural data. That changes everything.

Feb 3 • Tom Weiss

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January 2026

I’ve Seen This Transition Before

How moving from low-level systems to Windows in the 1990s explains what AI will do to software today

Jan 29 • Tom Weiss

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The Most Interesting Consumer Surveys Are the Ones Humans Will Never Take

Or why the most useful questions are the ones nobody will answer

Jan 20 • Tom Weiss

December 2025

Will 2026 be the last year of the annual cycle?

Or why your insights calendar is about to become legacy infrastructure

Dec 23, 2025 • Tom Weiss

Market Research’s Spinning Jenny Moment

Or why automation doesn’t shrink an industry; it unlocks it.

Dec 5, 2025 • Tom Weiss

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June 2025

How AI is breaking the marketing funnel

With thanks to Chris Whitely for the idea of this post.

Jun 3, 2025 • Tom Weiss

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May 2025

Escaping the joyless loop of AI creation

I don't remembner signing up to supervise robots

May 23, 2025 • Tom Weiss

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April 2025

$3.9 Billion Reasons to Rethink Broadcast

Or why I'm heading back to NAB again this year

Apr 1, 2025 • Tom Weiss

February 2025

The $1B Problem No One Wants to Talk About

Or who's really watching ads on CTV...?

Feb 25, 2025 • Tom Weiss

Jevon's Paradox and the AI Productivity Puzzle

Or why we should worry about 19th century coal innovations

Feb 11, 2025 • Tom Weiss

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January 2025

The AI (r)Evolution is not dead

It's just not about who sells the best shovels any more

Jan 28, 2025 • Tom Weiss

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Reclaiming Metrics: Why 2025 Must Be the Year of Balanced Advertising Measures

Or the problem of making the one eyed girl queen in the land of the blind

Jan 15, 2025 • Tom Weiss

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