$3.9 Billion Reasons to Rethink Broadcast

The $1B Problem No One Wants to Talk About

Jevon's Paradox and the AI Productivity Puzzle

The AI (r)Evolution is not dead

Reclaiming Metrics: Why 2025 Must Be the Year of Balanced Advertising Measures

That's a wrap on 2024

Brand vs. Performance: The Explore-Exploit Dilemma in Modern Marketing

A Manifesto for the Ethical Use of AI in Market Research

How Much Do We Really Understand About U.S. Consumers?

Broadcast TV’s Surprising Resilience: Insights from Two Weeks on the Road

Being responsible about how you use AI

My White Paper for CIMM on Opportunities for AI in Media Measurement