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How AI is breaking the marketing funnel
With thanks to Chris Whitely for the idea of this post.
Jun 3
•
Tom Weiss
1
May 2025
Escaping the joyless loop of AI creation
I don't remembner signing up to supervise robots
May 23
•
Tom Weiss
3
3
April 2025
$3.9 Billion Reasons to Rethink Broadcast
Or why I'm heading back to NAB again this year
Apr 1
•
Tom Weiss
February 2025
The $1B Problem No One Wants to Talk About
Or who's really watching ads on CTV...?
Feb 25
•
Tom Weiss
Jevon's Paradox and the AI Productivity Puzzle
Or why we should worry about 19th century coal innovations
Feb 11
•
Tom Weiss
January 2025
The AI (r)Evolution is not dead
It's just not about who sells the best shovels any more
Jan 28
•
Tom Weiss
3
Reclaiming Metrics: Why 2025 Must Be the Year of Balanced Advertising Measures
Or the problem of making the one eyed girl queen in the land of the blind
Jan 15
•
Tom Weiss
2
December 2024
That's a wrap on 2024
Or your Christmas reading list in one email
Dec 23, 2024
•
Tom Weiss
1
Brand vs. Performance: The Explore-Exploit Dilemma in Modern Marketing
Or why CMOs are betting on quick wins and leaving the table early
Dec 17, 2024
•
Tom Weiss
A Manifesto for the Ethical Use of AI in Market Research
Or how to use AI with losing your soul
Dec 11, 2024
•
Tom Weiss
1
How Much Do We Really Understand About U.S. Consumers?
And how many people really watch broadcast TV?
Dec 3, 2024
•
Tom Weiss
2
November 2024
Broadcast TV’s Surprising Resilience: Insights from Two Weeks on the Road
Or why we shouldn't throw away your antenna quite yet
Nov 26, 2024
•
Tom Weiss
3
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