Archive - Tom @ The Genie House

How AI is breaking the marketing funnel

With thanks to Chris Whitely for the idea of this post.

Jun 3 •

May 2025

Escaping the joyless loop of AI creation

I don't remembner signing up to supervise robots

May 23 •

April 2025

$3.9 Billion Reasons to Rethink Broadcast

Or why I'm heading back to NAB again this year

Apr 1 •

February 2025

The $1B Problem No One Wants to Talk About

Or who's really watching ads on CTV...?

Feb 25 •

Jevon's Paradox and the AI Productivity Puzzle

Or why we should worry about 19th century coal innovations

Feb 11 •

January 2025

The AI (r)Evolution is not dead

It's just not about who sells the best shovels any more

Jan 28 •

Reclaiming Metrics: Why 2025 Must Be the Year of Balanced Advertising Measures

Or the problem of making the one eyed girl queen in the land of the blind

Jan 15 •

December 2024

That's a wrap on 2024

Or your Christmas reading list in one email

Dec 23, 2024 •

Brand vs. Performance: The Explore-Exploit Dilemma in Modern Marketing

Or why CMOs are betting on quick wins and leaving the table early

Dec 17, 2024 •

A Manifesto for the Ethical Use of AI in Market Research

Or how to use AI with losing your soul

Dec 11, 2024 •

How Much Do We Really Understand About U.S. Consumers?

And how many people really watch broadcast TV?

Dec 3, 2024 •

November 2024

Broadcast TV’s Surprising Resilience: Insights from Two Weeks on the Road

Or why we shouldn't throw away your antenna quite yet

Nov 26, 2024 •

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